Indian Pale Ale is one of the most popular craft beer styles. The IPA first emerged in the history in the British colonies in India due to the difficulties in transportation. More hops were added to the beer as a natural preservative. Today, the American version of the IPA has become more popular, using hop varieties from the New World. IPA has a bright hop flavor with a high level of bitterness and aromas of citrus, tropical fruits and pine needles. It pairs ideally with grilled meat, steaks, any dishes with a bright taste and even with desserts, playing on the contrast of sweetness and bitterness.